Marketing 101

After 15 years of owning my own business this is the one thing I can share with you that I know is true. KNOW THY CUSTOMER!   I sold mobile homes so I surveyed 200 people that lived in mobile homes. They liked wresteling, NASCAR ,football and Paula Dean so we went to Walmart and by the following week had houses decorated. We had the intimidator done in all number 3 Earnhart racing, The Paula a home with a beautiful kitchen full of cookbooks, beautiful copper pots and a bridal shower complete with a three tier cake. Last but not least we had THE STONE COLD STEVE AUSTIN HOME. All the homes had free big screens.  We also held a radio remote show and by the end of the weekend we sold 6 homes over 100k in profit made by spending 5 k    Know your customer :). Oh yeah I forgot the house divided. It was done half in Georgia and half in Alabama. We even put a half burned Tennesee Vols flag in the fireplace. Yep people LOVED IT!!!