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I have been doing a lot of research for my autism site over the past two weeks. Some of these sites are not only not friendly they are down right rude! so be careful how you say things. I have also discovered two excellent books. One is called LAUNCH  by Jeff Walker it walks you through step by step how to build and launch your website. Another is called PLATFORM it is by Michael Hyatt. The theme to this book is how to be heard in a NOISY world. I have really enjoyed them both.

Happy Thanksgiving to All! I hope everyone is surrounded by food, family, friends, grace and peace!

Marketing to the masses aka social media

Facebook, twitter, Skype, face time, yelp what do all of these have in common? The ability to help your small or big business grow. These are things that did not exist when I started my first business 25 years ago but now as I contemplate a relaunch of my autism business they are very much in play. This week I am using four hours to research all of the different social medias and see which is best for my business. Next week I will do a part two to the blog and let you know what I find, I have also been reading more motivational business books and have discovered one called Whale Done a book about making sure that every job you do is well done. I will pass along the titles of a few others next week. Happy Thanksgiving to all. I am taking my time off to work on my web site :)

Marketing as an expert

As I have begun to get my new autism site up and running I have noticed many sites that list "experts" how does one begin to consider themselves experts? it is interesting to look at other peoples sites to see products and services that they offer.  My friend Tony Robbins says if you find someone successful at doing what you want to do model them! No need to bake a new cake if good ones are sitting on the shelf. So far I have not found anyone doing just what I want to do. I may have found my niche.

Hi ho hi ho its off to work I go!!!

Monday morning you sure look fine..... I am probably the only person in the free world other than Fleetwood Mac that thinks this I LOVE MONDAY!!! What? I see that look of astonishment on your face. No I am for real I LOVE MONDAY!!! I always have. It might of been that I grew up with a marine dad that made you scrub the baseboards every weekend, or that I have always really liked school, or now that I have five kids of my own Monday morning smells like freedom to me! Do not get me wrong Friday is ok to but every Monday morning is like New Years to me a fresh start all over again. Almost like New Years Day! So here we are Monday get BUSY!!! Make this week count!

Be Hungry, Be humble and always be the hardest worker in the room!

I learned this lesson at an early age. My parents especially my dad used to say this to me every day. He also said we are not better than anyone we are not worse than anyone we are just different. We are different in our willingness to be the first person in the last person out and work hard while we are there! I never knew when I was growing up what a valuable lesson this would become. While studying marketing trends this week I realized that marketing fits in this category to you have to be willing to work at it. To try and to fail, to try new things! My challenge to you this week use your extra hour of energy that you got with the time change to change your life! Get up at the old time an hour earlier and get busy!! I can not wait to see who you become!

Branding

I have enjoyed this weeks lessons on branding. I think my hero of branding has to be Michael Jordan. The amount of money he has made on shoes versus basketball is incredible. I have been working on my own branding. I have been strategizing to make sure tat I am recognized as THE AUTISM EXPERTit takes a lot to make this happen. I think it will take me at least three years. I also enjoyed the logo quiz. It's amazing how programmed we become. I went a step further and listened to radio product jingles from the 70s I am blown away by ow many I remember even though I was only five years old ! One in particular two all beef patties special sauce lettuce chees and onions on a sesame seed bun! I can't remember an appointment time but I know food jingles from 40 years ago? How crazy!,,