Branding

I have enjoyed this weeks lessons on branding. I think my hero of branding has to be Michael Jordan. The amount of money he has made on shoes versus basketball is incredible. I have been working on my own branding. I have been strategizing to make sure tat I am recognized as THE AUTISM EXPERTit takes a lot to make this happen. I think it will take me at least three years. I also enjoyed the logo quiz. It's amazing how programmed we become. I went a step further and listened to radio product jingles from the 70s I am blown away by ow many I remember even though I was only five years old ! One in particular two all beef patties special sauce lettuce chees and onions on a sesame seed bun! I can't remember an appointment time but I know food jingles from 40 years ago? How crazy!,,

Marketing 101

After 15 years of owning my own business this is the one thing I can share with you that I know is true. KNOW THY CUSTOMER!   I sold mobile homes so I surveyed 200 people that lived in mobile homes. They liked wresteling, NASCAR ,football and Paula Dean so we went to Walmart and by the following week had houses decorated. We had the intimidator done in all number 3 Earnhart racing, The Paula a home with a beautiful kitchen full of cookbooks, beautiful copper pots and a bridal shower complete with a three tier cake. Last but not least we had THE STONE COLD STEVE AUSTIN HOME. All the homes had free big screens.  We also held a radio remote show and by the end of the weekend we sold 6 homes over 100k in profit made by spending 5 k    Know your customer :). Oh yeah I forgot the house divided. It was done half in Georgia and half in Alabama. We even put a half burned Tennesee Vols flag in the fireplace. Yep people LOVED IT!!!

Back again

Hey guys. Sorry I missed y'all last week I was out of town traveling for work. While I was gone I read two really great books that app,y to our classthe first was Passionate People Produce by Charles Kovess it is all about energy and success. If you live something it doesn't seem like work. That theory makes  sense to me. If it were that way everyday would be a Friday. You would stay up late and get up early chasing the dream, find your passion!,, the second was Time Tactics Of Very Successful People by B Eugene Griessman. This book teaches you that time is your friend as soon as you quit abusing it. We all get the same 24 hours it is up to you to make the best of it. The best tip for me was before you quit work for the day list the top three priorities that have to be done first thing the next day. Another was swallow your frogs first! Do your hardest task first. Get it over with!, Last but not least DO NOT MULTI TASK that just leads to many projects halfway done. I also learned from another source if you make over 10.00 an hour you are wasting money cleaning your own house and doing your own laundry. Woo hoo permission to get a housekeeper makes me happy happy happy! With four kids 6 cats an English bulldog, a roofing company and a 35 acre farm I am ready!!!