Branding

I have enjoyed this weeks lessons on branding. I think my hero of branding has to be Michael Jordan. The amount of money he has made on shoes versus basketball is incredible. I have been working on my own branding. I have been strategizing to make sure tat I am recognized as THE AUTISM EXPERTit takes a lot to make this happen. I think it will take me at least three years. I also enjoyed the logo quiz. It's amazing how programmed we become. I went a step further and listened to radio product jingles from the 70s I am blown away by ow many I remember even though I was only five years old ! One in particular two all beef patties special sauce lettuce chees and onions on a sesame seed bun! I can't remember an appointment time but I know food jingles from 40 years ago? How crazy!,,