Marketing 101

After 15 years of owning my own business this is the one thing I can share with you that I know is true. KNOW THY CUSTOMER!   I sold mobile homes so I surveyed 200 people that lived in mobile homes. They liked wresteling, NASCAR ,football and Paula Dean so we went to Walmart and by the following week had houses decorated. We had the intimidator done in all number 3 Earnhart racing, The Paula a home with a beautiful kitchen full of cookbooks, beautiful copper pots and a bridal shower complete with a three tier cake. Last but not least we had THE STONE COLD STEVE AUSTIN HOME. All the homes had free big screens.  We also held a radio remote show and by the end of the weekend we sold 6 homes over 100k in profit made by spending 5 k    Know your customer :). Oh yeah I forgot the house divided. It was done half in Georgia and half in Alabama. We even put a half burned Tennesee Vols flag in the fireplace. Yep people LOVED IT!!!

Back again

Hey guys. Sorry I missed y'all last week I was out of town traveling for work. While I was gone I read two really great books that app,y to our classthe first was Passionate People Produce by Charles Kovess it is all about energy and success. If you live something it doesn't seem like work. That theory makes  sense to me. If it were that way everyday would be a Friday. You would stay up late and get up early chasing the dream, find your passion!,, the second was Time Tactics Of Very Successful People by B Eugene Griessman. This book teaches you that time is your friend as soon as you quit abusing it. We all get the same 24 hours it is up to you to make the best of it. The best tip for me was before you quit work for the day list the top three priorities that have to be done first thing the next day. Another was swallow your frogs first! Do your hardest task first. Get it over with!, Last but not least DO NOT MULTI TASK that just leads to many projects halfway done. I also learned from another source if you make over 10.00 an hour you are wasting money cleaning your own house and doing your own laundry. Woo hoo permission to get a housekeeper makes me happy happy happy! With four kids 6 cats an English bulldog, a roofing company and a 35 acre farm I am ready!!!

Two GREAT marketing books! Get Paid for who you are! by David Wood and The Million dollar Messenger Brendan Burchard

12 million on a mouse!!!

I always think back to Walt Disney saying you think you got it rough? Try convincing a bank to loan you 12 million dollars based on a mouse!When I read back over the syllabus of what this blog is supposed to be about it gave me some new ideas. As many of you know I lost a business that brought in three million dollars a year. Not an easy pill to swallow. I have wallowed in that loss for the past five years always complaining and whining about it so much that I did not even want to hear myself talk about it anymore! Now it is time to move on and up and plan my new business. I run a roofing company right now and do truth be told just enough to get by. I have never planned that business the way I did my last one. I have never sat down and thought Who is my customer? I also have a book that I need to turn into a business. Roofing is good but it is just like selling a house. You are only as good as your last sell, There is no residual income. My autism book could be selling while I sleep but I am too busy crying over spilled milk to work on it. So from this day forward NO MORE!!!! Opportunity is POUNDING and I am going to let it in!!! P.S. This was not an easy post to write!

If not Today When?

Today is the first day of the rest of your life we have all heard that a million times. There seems to always be a better day to start something. When the kids get out for summer, when summer is over, when the holidays are gone, after the New Year. The list of procrastination possibilities go on forever.

Trust me the day to start is TODAY!! Not tomorrow not next week TODAY. Set a goal then accomplish one action step towards that goal TODAY!!!

 

To be certain or uncertain that is the question?

One of the best quotes I have ever heard is THE QUALITY OF YOUR LIFE WILL ALWAYS DEPEND ON THE AMOUNT OF UNCERTAINTY THAT YOU CAN HANDLE TONY ROBBINS 1998 If you really think about this for a few minutes it will begin to make sense. A great example is if you know that you need 200.00 per week to pay your bills and you have a job that pays 300.00 a week you may be satisfied. If a sales job comes along that pays on commission you could make 1000.00 per week but on a week with no sales you may make 0 dollars per week if certainty is important to you the 300.00 a week job may be the one you keep.If you can live with some risk then you make take the sales job. Which one would you take?

Monday Morning!

Monday Morning! So many people dread it. They wait for the call of the ALARM clock. What they do not realize is it is an OPPORTUNITY clock. Every 24 hours brings a new day, a new chance to begin again. This is also the way that entrepenuers should look at marketing everyday a new day to begin something FRESH.To see the world through a new set of eyes. Your customers.